Answer Engine Optimization (AEO) Course
Answer Engine Optimization (AEO) Course
New to AEO? This free course teaches you how AI search works and how to get your brand recommended across every major AI platform.
Who is this course for?
- SEO professionals adapting to AI search
- Content marketers and brand managers
- Founders and growth leaders at SaaS, ecommerce, and publishing brands
If your end goal is to get your brand mentioned, cited, and recommended by AI platforms like ChatGPT, Google's AI Overviews, Perplexity, and Gemini — and capture the high-converting traffic they send — this AEO training is for you.
12 lessons
In 5 modules
1h26m
Total length
No sign-up required, and absolutely free of charge
What you'll learn
- The fundamentals of how AI search works and why AEO matters
- How different AI platforms decide what to cite
- How to find gaps between your brand and competitors in AI search
- How to do keyword and prompt research for AEO
- How to create content that AI wants to cite
- How to earn brand mentions across the web
- How to optimize YouTube videos for AI visibility
- Technical AEO best practices
- How to track AI traffic and measure your progress
Course breakdown
Answer Engine Optimization (AEO) Course by Ahrefs: What is AEO?
Module 1. How AI Search Works
How Ranking in Google AI Overviews, ChatGPT, and Perplexity are Different
What Is AI Visibility? The 3 Types Every Marketer Needs to Know
Module 2. AEO Strategy
How to Run a Brand Gap Analysis
Keyword & Prompt Research for AI SEO (AEO)
Module 3. AEO Execution
How to Optimize Content for AI Search Engines
Brand Mentions for SEO: How to Get Cited by AI (3 Tiers)
YouTube SEO for AI Search: How to Rank your YouTube Videos
Technical SEO for AI: Robots.txt, GPTBot & llms.txt Explained
Module 4. Measuring AEO
How to Track AI Traffic in GA4 and Ahrefs Web Analytics (ChatGPT & More)
Your AEO Strategy + Action Plan Checklist
Course by
Sam Oh
Ready to start?
No sign-up required, and absolutely free of charge