# Blogging for Business Blogging for Business is a free blogging course where you'll learn how to start and grow a blog past 100,000 visitors and turn those readers into customers. ## Who is this course for? - Content marketing professionals - Bloggers and freelance writers - Digital marketing team leaders If you want to drive real business growth through your content marketing efforts, then this course will change the way you do digital marketing. - **40 lessons** - **In 11 modules** - **4h56m Total length** [Start course](/content/academy/blogging-for-business/lesson-1-1/index.html) ## What you’ll learn - How to create a blogging strategy that attracts potential customers. - The content marketing playbook that helped Ahrefs to grow our organic traffic. - How to get consistent traffic from search engines like Google. - How to find topics for your blog. - How to optimize your articles. - Blog promotion techniques. ## Course breakdown ### Module 1. The compound effect of content marketing - [The primary goal of blogging for business](/content/academy/blogging-for-business/lesson-1-1/index.html) (2:20) - [Three main customer acquisition channels](/content/academy/blogging-for-business/lesson-1-2/index.html) (4:16) - [The main reason why most blogs fail](/content/academy/blogging-for-business/lesson-1-3/index.html) (6:47) ### Module 2. Two major strategies of growing a blog - [The anatomy of the “Spike of hope”](/content/academy/blogging-for-business/lesson-2-1/index.html) (4:41) - [Two major strategies of growing a blog](/content/academy/blogging-for-business/lesson-2-2/index.html) (5:09) - [Busting the “publish more often” myth](/content/academy/blogging-for-business/lesson-2-3/index.html) (3:37) - [How to convert visitors into subscribers](/content/academy/blogging-for-business/lesson-2-4/index.html) (2:36) ### Module 3. How to analyse the traffic potential and ranking difficulty of a keyword - [How to test your article ideas for “search demand”](/content/academy/blogging-for-business/lesson-3-1/index.html) (4:06) - [How to determine the full traffic potential of a keyword](/content/academy/blogging-for-business/lesson-3-2/index.html) (5:49) - [How to find the best keyword to target](/content/academy/blogging-for-business/lesson-3-3/index.html) (3:51) - [How to determine your chances to rank in Google](/content/academy/blogging-for-business/lesson-3-4/index.html) (6:36) - [How to use Keyword Difficulty metric in Ahrefs](/content/academy/blogging-for-business/lesson-3-5/index.html) (5:23) ### Module 4. How to find great content ideas with high business value - [How to discover great content ideas by studying your niche](/content/academy/blogging-for-business/lesson-4-1/index.html) (5:12) - [How to generate keyword ideas using keyword research tools](/content/academy/blogging-for-business/lesson-4-2/index.html) (4:46) - [How to find keywords that your competitors are ranking for](/content/academy/blogging-for-business/lesson-4-3/index.html) (2:58) - [How to find low-hanging content ideas from all over the web](/content/academy/blogging-for-business/lesson-4-4/index.html) (4:18) - [How to prioritise your list of content ideas](/content/academy/blogging-for-business/lesson-4-5/index.html) (5:00) ### Module 5. How to optimize your article for a target keyword and generate maximum search traffic with it - [What is “searcher intent” and how to match it](/content/academy/blogging-for-business/lesson-5-1/index.html) (5:59) - [How to optimise your article for a given keyword](/content/academy/blogging-for-business/lesson-5-2/index.html) (4:46) - [How to squeeze maximum search traffic out of your article](/content/academy/blogging-for-business/lesson-5-3/index.html) (2:58) - [How to perform an SEO audit of your published content](/content/academy/blogging-for-business/lesson-5-4/index.html) (4:18) ### Module 6. How to create great content that promotes itself - [Why your content has to be great](/content/academy/blogging-for-business/lesson-6-1/index.html) (4:50) - [How to create content that people will care to read and share with others](/content/academy/blogging-for-business/lesson-6-2/index.html) (7:15) - [How to create unique content that will stand out](/content/academy/blogging-for-business/lesson-6-3/index.html) (3:45) ### Module 7. How to create link-worthy content (and stop worrying about link building) - [Do you always need backlinks to rank?](/content/academy/blogging-for-business/lesson-7-1/index.html) (7:13) - [How to create content that attracts backlinks](/content/academy/blogging-for-business/lesson-7-2/index.html) (5:26) - [The rarely mentioned “secret” to acquiring backlinks](/content/academy/blogging-for-business/lesson-7-3/index.html) (3:56) ### Module 8. How to promote your content & make it rank high in Google - [Four common mistakes of content promotion](/content/academy/blogging-for-business/lesson-8-1/index.html) (12:25) - [The best content promotion strategies reviewed](/content/academy/blogging-for-business/lesson-8-2/index.html) (6:31) - [How to compete with the “big guys” in Google search results](/content/academy/blogging-for-business/lesson-8-3/index.html) (3:04) ### Module 9. How to build backlinks to your blog content - [The best link building strategies for blogs](/content/academy/blogging-for-business/lesson-9-1/index.html) (6:15) - [How to get backlink ideas from your competitors](/content/academy/blogging-for-business/lesson-9-2/index.html) (8:05) - [How to build links via guest blogging](/content/academy/blogging-for-business/lesson-9-3/index.html) (8:23) - [Simple guest blogging “hacks” for better results in less time](/content/academy/blogging-for-business/lesson-9-4/index.html) (4:28) ### Module 10. How to build links & promote content via blogger outreach - [How to use “Outreach” for content promotion](/content/academy/blogging-for-business/lesson-10-1/index.html) (7:13) - [How to find thousands of high-quality outreach prospects](/content/academy/blogging-for-business/lesson-10-2/index.html) (9:59) - [How to write ridiculously effective outreach emails](/content/academy/blogging-for-business/lesson-10-3/index.html) (6:55) ### Module 11. Guest interviews - [Noah Kagan — On growing an audience](/content/academy/blogging-for-business/lesson-11-1/index.html) (24:43) - [Bryan Harris — On list building](/content/academy/blogging-for-business/lesson-11-2/index.html) (35:00) - [Ramsay Taplin — On starting a blog](/content/academy/blogging-for-business/lesson-11-3/index.html) (35:12) Course by ## Tim Soulo ## Ready to start? No sign-up required, and absolutely free of charge [Start course](/content/academy/blogging-for-business/lesson-1-1/index.html) ## Other courses - [**How to Use Ahrefs**](/content/academy/how-to-use-ahrefs/index.html) - Learn practical ways to use Ahrefs' SEO tools and reports to improve SEO. - [**How to Use Brand Radar**](/content/academy/how-to-use-brand-radar/index.html) - Learn practical ways to use Ahrefs' Brand Radar to increase your brand's AI visibility. - [**Answer Engine Optimization (AEO) Course**](/content/academy/aeo-course/index.html) - New to AEO? This free course teaches you how AI search works and how to get your brand recommended across every major AI platform. - [**SEO Course for Beginners**](/content/academy/seo-training-course/index.html) - It doesn't matter if you know nothing about SEO. By the end of this free SEO training course, you’ll understand how to apply the basics of SEO like keyword research, on-page SEO, and link building to rank higher in search engines. - [**Advanced Link Building Course**](/content/academy/link-building-course/index.html) - Learn how to get backlinks at scale without traditional link building tactics. - [**Affiliate Marketing Course for Beginners**](/content/academy/affiliate-marketing-course/index.html) - Take our free affiliate marketing course and learn how to start and grow your own revenue-generating affiliate site. - [**The Best of AhrefsTV**](/content/academy/ahrefs-youtube/index.html) - Learn SEO from a curated list of the best SEO tutorials from Ahrefs’ YouTube channel. - [**Learn Ahrefs API: A Beginner Course**](/content/academy/api-course/index.html) - This course teaches you to run requests and unlock the full potential of Ahrefs data with our API.