Best by links

Best by links

See your competitors’ most linked-to pages

Find out which of your competitors’ pages have the most links and understand the type of content that attracts links in your industry.

For example, many of the most linked posts on the Ahrefs blog are research studies.

TIP
Add a “200 OK” filter to see only “live” pages (i.e., no 301 redirects or 404 pages).

See if your competition is proactively building links

Spot newly built backlinks by setting these filters:

This will help you differentiate between new links that were added together with the page or to an already existing page.

Find broken link building opportunities

Broken link building is a tactic where you:

  1. Find a broken page with backlinks
  2. Recreate the dead page and make it better
  3. Reach out to those linking to the dead resource and ask them to link to you instead.

Find these opportunities by checking which of your competitors' pages have tons of backlinks but are broken. Just enter a competing domain, then set the HTTP code filter to 404 not found.

Find and fix broken pages on your site

If you have broken pages with backlinks, you are potentially losing link equity and should aim to fix them.

Find dead internal links

See if you’re wasting link equity by adding backlinks to internal dead pages. To spot them:

Find nofollowed internal links

See if you’re adding unwanted nofollow tags. Switch to the Internal links tab and filter by Nofollow links.

Add internal links from “power” pages to boost other pages

“Power pages" are those with the most link authority. To give less authoritative pages on your site a boost, you can internally link to them from relevant power pages.

For example, let’s say we want to give our article about keyword difficulty a boost. Use the search box to find relevant posts including the “keyword” topic.

KEEP LEARNING
Here are some guides that will show you how to make use of the “Best by links” report: