Blogging for Business

Blogging for Business is a free blogging course where you'll learn how to start and grow a blog past 100,000 visitors and turn those readers into customers.

Who is this course for?

Content marketing professionals
Bloggers and freelance writers
Digital marketing team leaders

If you want to drive real business growth through your content marketing efforts, then this course will change the way you do digital marketing.

40 lessons
In 11 modules
4h56m Total length

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What you’ll learn

How to create a blogging strategy that attracts potential customers.
The content marketing playbook that helped Ahrefs to grow our organic traffic.
How to get consistent traffic from search engines like Google.
How to find topics for your blog.
How to optimize your articles.
Blog promotion techniques.

Course breakdown

Module 1. The compound effect of content marketing

The primary goal of blogging for business (2:20)
Three main customer acquisition channels (4:16)
The main reason why most blogs fail (6:47)

Module 2. Two major strategies of growing a blog

The anatomy of the “Spike of hope” (4:41)
Two major strategies of growing a blog (5:09)
Busting the “publish more often” myth (3:37)
How to convert visitors into subscribers (2:36)

Module 3. How to analyse the traffic potential and ranking difficulty of a keyword

How to test your article ideas for “search demand” (4:06)
How to determine the full traffic potential of a keyword (5:49)
How to find the best keyword to target (3:51)
How to determine your chances to rank in Google (6:36)
How to use Keyword Difficulty metric in Ahrefs (5:23)

Module 4. How to find great content ideas with high business value

Module 5. How to optimize your article for a target keyword and generate maximum search traffic with it

Module 6. How to create great content that promotes itself

Module 7. How to create link-worthy content (and stop worrying about link building)

Do you always need backlinks to rank? (7:13)
How to create content that attracts backlinks (5:26)
The rarely mentioned “secret” to acquiring backlinks (3:56)

Module 8. How to promote your content & make it rank high in Google

Module 9. How to build backlinks to your blog content

The best link building strategies for blogs (6:15)
How to get backlink ideas from your competitors (8:05)
How to build links via guest blogging (8:23)
Simple guest blogging “hacks” for better results in less time (4:28)

Module 10. How to build links & promote content via blogger outreach

Module 11. Guest interviews

Noah Kagan — On growing an audience (24:43)
Bryan Harris — On list building (35:00)
Ramsay Taplin — On starting a blog (35:12)

Course by

Tim Soulo

Ready to start?

No sign-up required, and absolutely free of charge
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